James specialises in developing solutions and best practices to improve the quality and efficiency of data integration, transformation, and analysis. He has worked with clients from different industries and domains including education, aerospace, finance and software development. He established Analytix 360 to help businesses with expert advice and tailored implementation strategies that align with their short, medium, and long-term goals to deliver solutions that are responsive and designed to scale with evolving business needs.

He has extensive experience with Snowflake, Matillion, dbt, Wherescape Red and Cognos.